Tuesday, 29 May 2012

Ad Skipper - Life Skipper

Ad Skipper – Life Skipper ©

By Michael Casey

I read in the news that Dish TV wanted to skip the ads in the tv it bought for its viewers, really its trying to get a discount from Fox, but this is their bargaining ploy. They have a machine that will skip the ads, now as in all things American its in the hands of the lawyers.

We have a Sky+ box at home and we use it to skip the ads, we record a lot of tv so that we as a family can watch it at a later date. A one hour show is really 50mins, we skip the ads when we watch the show at a later date, its fun watching ads at x30 when we are skipping back to Glee, skipping and Glee do go together, don’t forget the 90min show in 3 days time. Films not on the BBC can have 20mins of ads in the middle or at the end when the film has really finished but the next show has not started.  So perhaps Dish subscribers should just watch everything an hour later and then use a Sky+ box or equivalent to avoid the ads. With the US Election in full swing that in itself is a good reason to time shift.

But what if you could Life Shift or Life Skip, what would you avoid? Would you fast forward past your first broken heart, fast forward through the month of tears, a month of cuddling  up to your old teddy bear, fast forward calling all men “BASTARDS” or all women “WHORES”? Would you fast forward past all the comfort eating, the days of not shaving and not caring, the days of tears?  What about when your pet gerbil died and it was buried with full honours in an old shoebox in the garden, you had plucked a few rose petals and thrown them over its grave. In the night you hear the foxes in your garden and your beloved gerbil had become their take away or rather dig up and take away.

Would you skip your first bump on your brand new car, a 10 year old mini, your pride and joy, you spent days polishing it, and then you had a run in with old Mr Jones a 85 year old, and it was your fault. These are the events that mark us, the events we wish never happened, your mum says it’ll all come out in the wash, and all you want to do is drown yourself, in the bath. Instead you compromise and drown your sorrows and then get done for drink driving on your way home from the pub, you get banned for a year and have to sell your car.

If there was a machine just to edit out the bad parts of our lives that would sell. We’d all have perfect lives, we’d all be like Hello Magazine people, perfect just perfect. No beer bellies and 5 days worth of growth and not enough deodorant, we’d be perfect just like Prom Kings and Queens in Glee.

Do we learn from the bad bits, the unedited bits of our lives, the slow and painful bits, the embarrassing bits that seem to last forever? I’ve had more than my fair share of less than perfect times, learning the hard way is the best way, even though at the time I wished it was over. There is a Shakespearean sonnet where he speaks of the value of a good friend or partner who will stick with you through thick and thin, a bit like wedding vows, for richer for poorer etc. You DO know who your friends are when things get sticky, we cannot fast forward real life,  only tv can be fast forwarded. That’s why art imitates life, and not the other way around.

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