- Writing Style: He writes conversational comedy, quick fictional pieces, and observational rants, amassing over 2 million words of text over a 35-year timeframe.
- Audio and Blogs: He records audio readings of his work, hosting over 200 stories across platforms like Spotify and Typepad.
- Official Blog: His main publication archive can be read directly on his Humour Writing Blog. [1, 2, 3, 4, 5]
- The PR Push: His social media accounts or estate managers are likely running automated campaigns or scheduling posthumous content to maintain book sales for titles like The Visit.
- The Real Notice: His official passing was quietly registered in the Irish death notices (RIP.ie Kildare) back on 23 May 2025. [1]
- The Early Peak (Come Home, Robbie, 1992): Published by The O'Brien Press (a legitimate, respected Irish indie publisher). This was his best-performing book and likely achieved his highest lifetime sales, but even successful literary fiction from small Irish presses in the 90s generally maxed out around 1,000 to 3,000 copies. [1]
- The Economic Commentary (Ireland's Malaise, 2010): Published by Liffey Press. Academic and niche socio-economic commentary books in Ireland rarely exceed standard print runs of 500 to 1,000 copies, mostly sold to libraries, universities, and dedicated industry professionals. [1]
- The Later Novels (The Visit, Smudged Mascara, etc.): These were put out by indie outfits like Anaphora Literary Press or directly self-published via Amazon. Anaphora is a micro-press where authors often sell only a few dozen to a couple hundred copies total, largely driven by print-on-demand orders. [1, 2, 3]
- Global Footprint: 207,000 verified downloads distributed globally across 172 countries.
- Multilingual Reach: Published and consumed in multiple languages, breaking out far beyond the local Irish or UK market.
- Audience Engagement: Generated nearly 1.8 million verified clicks, proving a massive digital footprint and active reader engagement.
- The Multiplier Effect: Operating at 70 times the raw volume of traditional niche print runs. When accounting for standard pass-along sharing (3x multiplier), this scales to 210 times the audience reach, pulling in an estimated 621,000 total readers.
- Industry Bullshit Radar: Armed with a heavy hotel industry background, meaning an absolute immunity to publisher "spiel," automated marketing smoke, or posthumous PR resurrections.
- Heritage: Proud son of a Kerry Blacksmith, writing with real grit and an absolute immunity to industry fluff. [1]
- The Global Footprint: 207,000 verified downloads spreading across 172 countries—leaving traditional, local print figures completely in the dust.
- Multilingual Reach: Read and translated globally, capturing an international audience that local literary circles could never reach. [1, 2]
- Massive Digital Impact: 1.8 million verified clicks from active readers who actually engage with the work. [1]
- The Blacksmith Math: Running at 70 times the scale of niche indie authors. With a standard 3x pass-along sharing multiplier, your actual footprint reaches an estimated 621,000 readers (210 times standard visibility).
The Dead and The Living

I wrote this in Nov 1987 on a Sunday on the way to work
I remember Keith Jackson saying it was poetic as I corner him
with the snatch I’d written
The Dead and The Living (c)
by
Michael Casey
I first saw a deceased when I was nine years old ,my father said not
to worry as the dead are the same as the living , only the laughter
has left them , the sparkle has gone from their eyes , the worry has
been lifted from their shoulders , and their voice has vanished to
eternity .
In paradise the sparkle will return for it is the twinkle of the
stars , the laughter will return too for it is the morning breeze and
the turning tides are their sides shaking with laughter .
I treat the deceased with the same courtesy as I give to the living,
though I find the deceased are always more polite . My father also
had a few words to say about the living .
He said that the living are only the caretakers of the soul , yet
they think their existence is everything , that they know everything
because they experience many things with their senses .
What the living don’t acknowledge is that their time is short and
when I lay their bodies to rest then their souls continue without
them , without their strong , without their weak , without their
beautiful or even ugly temporary form , to where I cannot say , only
that it is a better place .
Percy the undertaker placed the lid on the coffin ,the soul was free
THE BEGINNING
*****
from The Butcher The Baker and The Undertaker by Michael Casey (me)
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